Google Ads Lead Forms integration
The lead form fills, and the lead is already in your pipeline.
A lead form asset that downloads a CSV once a day is a lead you call tomorrow. Paste the webhook Service VIN mints into the asset and the submission is a lead in seconds — with the vehicle, the campaign and the click ID attached.
- Status
- Connected-ready
- Data
- One-way → Service VIN
- Category
- Marketing
The short answer
What does the Google Ads Lead Forms integration actually do?
- Where it stands: Connected-ready.
- Which way the data moves: One-way → Service VIN.
- Lead form submissions become Service VIN leads instantly
- Vehicle questions map onto the lead; every other answer lands as a note
- Campaign, ad group and GCLID kept for attribution
Bottom line: Google Ads Lead Forms is live, and it needs no OAuth and no Google Ads API access: setup is pasting a webhook URL and key — which the settings page mints for your shop — into the lead form asset.
Why connect Google Ads Lead Forms
Lead form submissions land in your pipeline in seconds.
Point your Google Ads lead form assets at Service VIN and every submission becomes a lead — name, phone, vehicle and campaign attribution included. No Zapier, no CSV downloads.
Submissions become leads instantly
Not a nightly export. The submission lands in the pipeline while the person who filled it in is still holding their phone.
Vehicle questions map onto the lead
Ask for the year, make and model in the form and they land on the lead's vehicle. Every other answer is kept as a note rather than dropped.
Campaign, ad group and click ID kept
Attribution survives the hand-off, so the lead rolls up under the campaign that paid for it and cost per booked job is a real number.
Cold ones flow into AI win-back
A lead that goes quiet is picked up by the same win-back cadence as every other lead. Paid clicks stop dying in a list.
What ships
What you can do once it’s connected
- 01Lead form submissions become Service VIN leads instantly
- 02Vehicle questions map onto the lead; every other answer lands as a note
- 03Campaign, ad group and GCLID kept for attribution
- 04Source-tagged google-ads, so it rolls up with your Google spend
- 05Cold ones flow into AI win-back like any other lead
How it works
Setting it up, in order
Open the Google Ads Lead Forms settings
The page mints a webhook URL and a key for your shop. There's no account to authorize and no API access to be approved for.
Paste them into the lead form asset
In Google Ads, put the URL and the key on the lead form asset's webhook fields and send Google's test. The settings page records the probe and describes what arrived.
Watch the leads land
Submissions arrive as leads, source-tagged so they roll up with your Google spend, with the campaign attribution attached.
Setting up Google Ads Lead Forms, step by step: Point your website forms at Service VIN.
FAQ
Google Ads Lead Forms, answered
Does Service VIN work with Google Ads lead forms?
Yes, and it's live. Point the lead form asset's webhook at the URL and key Service VIN mints for your shop and every submission becomes a lead in seconds — vehicle answers mapped onto the lead, every other answer kept as a note, and campaign, ad group and click ID kept for attribution. No Zapier and no CSV downloads.
Do I need Google Ads API access?
No. This connector uses the lead form asset's own webhook rather than the Ads API, which is why setup is a paste rather than an approval process — and why it works the same on a small account as on a large one.
How do I know the webhook is working?
Send Google's test from the lead form asset. The settings page records the probe and describes what arrived, so you find out before a real lead does.
What happens to the answers that aren't name and phone?
They land on the lead as a note rather than being discarded. A qualifying question you spent money asking is worth keeping even when there's no field for it.
Is this the same as the Google Ads connector?
No — they run in opposite directions. This one brings submissions in as leads. The Google Ads connector sends conversions and invoice values back out and pulls campaign spend in, so Smart Bidding optimizes toward revenue. Most shops running paid search end up wanting both.
Or start smaller
The call you missed is the job you lost.
Every missed call answered in seconds. The quote you promised, drafted before you hang up. Booked straight into your calendar.
It answers from your real services, your real prices and your real calendar — and writes the booking into them. No migration, no data to move — it runs beside whatever you use today.
Run the whole shop — Google Ads Lead Forms included.
Quotes, bookings, film inventory and the AI crew in one login. Connect Google Ads Lead Forms on the free trial and watch a real payment or a real booking move between two systems before you decide anything.
Connected-ready · One-way → Service VIN