The CRM that turns more inquiries into booked jobs.
Service VIN keeps every lead, customer, vehicle, text, quote and follow-up on one record — a CRM built for wrap, PPF, tint, ceramic and detailing shops, not adapted to them.
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Pipeline
This week · 9 leadsPriya S.
CA$2,650Model Y · Full-front PPF
Follow up nowDan K.
CA$900F-150 · Ceramic
Northside Fleet
CA$5,2003 vans · Wrap
Maya R.
CA$2,200911 · Tint + PPF
Every lead, conversation, quote and job — one record, one system
- Vehicle-aware profiles
- Unified SMS inbox
- One-click lead → quote
- Website form intake
- AI win-back built in
A board is only worth having if things actually move across it.
This is one lead — a form fill on Monday morning — walking from New to Qualified to Quoted, with the funnel adding up beside her. Nobody had to remember any of it.
Pipeline value
CA$18,450
Close rate
62%
Won
8
Overdue
2
- NewCA$2,650
Priya S.
Here now2023 Tesla Model Y · Full-front PPF
Lead created · source: website · form:homepage
Priya's form fill became a card the moment it landed, with the vehicle, the service she asked about and an estimated value already attached.
- QualifiedCA$2,650
Priya S.
2023 Tesla Model Y · Full-front PPF
Follow-up reset · lead advanced to Qualified
When a lead texts back, automation pauses and the human takes over — and the reply stamps the lead's last-contacted time on its way past.
- QuotedCA$2,624
Priya S.
2023 Tesla Model Y · Full-front PPF
Quote #1043 · CA$2,624
One click built the quote from her lead. The customer record created itself and the lead advanced automatically.
- New
- Qualified
- Quoted
Sample dataSample data — one lead walked through the board, not a customer's account. Pipeline value, close rate and the quote figure are the same illustration used elsewhere on this page.
Everything between an inquiry and a booked bay — handled.
From the first form fill or walk-in to the quote they say yes to, Service VIN keeps every lead moving. Here's what you get out of the box.
Vehicle profiles
Year, make, model and VIN on every record, with the work history alongside — because your customers are cars as much as people.
Instant replies
New leads surface marked follow-up-now, and the AI win-back rail can text cold ones in your shop's voice — quiet hours and opt-outs handled.
Follow-up sequences
Every lead carries a follow-up date; overdue ones float to the top in red. Queue a win-back text in one tap when it's time to nudge.
Lead to quote
One click turns an inquiry into a priced proposal — the customer record creates itself and the lead advances to Quoted on its own.
Website forms
Keep the forms you already have. Point them at your intake link and every submission lands in the pipeline — attributed, tagged and spam-screened.
Pipeline view
A board of every deal from new to won, with pipeline value per column and your close rate always on screen.
Most CRMs aren't built for wrap shops.
We're all installers before we're business owners — which is why lead tracking is the first thing to slip. Vehicle specifics, coverage areas, multi-visit installs: the details generic CRMs flatten are the ones your quotes live on. Service VIN was built for this trade from day one.
Lead records that speak vehicle.
Generic service CRMs miss the details that matter in this trade — the car, the coverage, the film. Service VIN's lead record carries the vehicle, the services they asked about (picked from your own catalog), an estimated value, the source it came from, and tags — so five seconds of scanning tells you what the job actually is.
- Vehicle on the lead, VIN-level profiles on the customer record
- Service interest picked from your catalog — not free-typed
- Estimated value, source and tags on every card
- Full history: every note, text, status move and quote, timestamped
Priya Sharma
+1 (403) 555-0123 · [email protected]
Vehicle
2023 Tesla Model Y
VIN 7SAYGDEE4PF··· · SUV tier
Estimated value
CA$2,650
Follow-up: today
Interested in
Every deal on one board — with your close rate.
Flip the lead list to a board and the funnel is just there: new to contacted to qualified to quoted to won, with each column's count and dollar value on its header. Pipeline value, overdue follow-ups and your close rate sit above it — the numbers a shop owner actually runs on.
- Board and list views of the same pipeline — pick per task
- Column totals show where the money is sitting
- Overdue follow-ups turn red and float to the top
- Search across names, phones, vehicles and sources
Pipeline value
CA$18,450
Overdue
2
Won
8
Close rate
62%
Northside Fleet
CA$5,2003 vans · Wrap
Alex C.
CA$2,624Quote #1042 sent
Jordan W.
CA$2,375Booked · Fri 9am
This is the board, not a drawing of it.
Same columns, same totals, same close rate — the drawing above just holds it still long enough to point at.
Respond instantly, follow up consistently, close more jobs.
Text customers without ever leaving Service VIN — every conversation tied to the right lead, customer and job. Handle any reply yourself with full context, or let the AI draft and follow up for you. It's your call on each one, and either way the whole exchange lands on the lead's timeline.
Unified SMS inbox
Every text with every customer threads into one inbox, tied to the right lead and record — no more scrolling a personal phone.
Reply in real time
Answer yourself with the lead's full context on screen. When a lead texts back, automation pauses and the human takes over.
Trigger from automations
New website lead? Quote gone quiet? Your automations can fire messages off any event — with quiet hours respected.
AI drafts the win-back
The reactivation rail writes cold-lead texts in your shop's voice and works the list while you sleep. Every send is logged.
Nothing goes quiet
Every reply stamps the lead's last-contacted time and resets its follow-up — so a hot lead never silently goes stale.
Compliance built in
STOP/START keywords, opt-outs and consent are enforced on every send — manual or automated. You can't accidentally text someone who left.
One inbox, not a personal phone.
Every text with every customer in one thread list, each one attached to the lead and the record it belongs to.
Illustrative — an auto-responder replies to every new lead the moment it lands, day or night, instead of whenever you're free to look.
| Item | When you can (%) | Auto-responder (%) |
|---|---|---|
| New leads | 25% | 95% |
Connect the CRM directly to quotes, scheduling, invoicing.
From inquiry to invoice without retyping anything. Customer details flow through every step of the job — and every step lands back on the lead's timeline.
New quote, straight from the lead.
Hit New quote on any lead and Service VIN does the plumbing: it creates the customer record from the lead's contact info if one doesn't exist, opens the live-margin quote builder pre-linked — priced from your real film cost, to the linear foot — and when you save, the quote is stamped to the lead and the lead advances to Quoted on its own. No copy-paste, no orphaned records.
- Customer record created from the lead automatically
- Quote and lead stay linked both ways, forever
- Lead advances to Quoted the moment you save
- Approved quote → invoice → job, in the same system
Priya Sharma
Lead2023 Tesla Model Y · Full-front PPF · CA$2,650 est.
Quote #1043 · CA$2,624
58% marginSTEK full front · ceramic add-on · deposit CA$800
One record, from first text to final invoice.
The lead's timeline is the audit trail: creation and source, every note, every status move, every win-back text, every quote. When the job's done, the customer record carries the vehicle and lifetime value forward — so the next time they text, you're not starting from zero.
- Every event timestamped on the lead's timeline
- Notes, status moves and texts in one place
- Customer lifetime value builds with every job
- Win-back history shows what's already been tried
Lead created · source: website · form:homepage
Mon 9:12a · automatic
Auto-reply sent — “Thanks Priya, we'll text you shortly.”
Mon 9:12a · automatic
Note · Marcus: “Called — wants full front before the 18th.”
Mon 11:40a
Quote #1043 created · CA$2,624
Mon 12:05p
Status: Quoted → Won · deposit paid
Tue 8:31a
Connect your existing website forms.
Don't rebuild your site. Point the forms you already have at your Service VIN intake link and every submission routes into the pipeline.
Your website becomes a lead machine.
Every shop gets a personal intake endpoint that accepts a plain HTML form post, JSON from JavaScript, or a webhook from Zapier or Make — so Webflow, WordPress, Squarespace, Wix and Framer forms all work as-is. Common field names map themselves, submissions are spam-screened and de-duplicated, and each lead arrives tagged with the form and source it came from.
- Works with any form that can POST — no rebuild, no plugin
- Field names map automatically; extras ride along with the lead
- Honeypot + rate limiting drop bots; repeats merge, not duplicate
- Source + form tags show which page actually books jobs
Your intake endpoint
POST /api/leads/intake?shop=your-shopSample dataSample data — an illustration of the screen, not a customer's account.
Inquiry to booked job in three moves.
- 01
Capture
Website forms, texts, walk-ins, imports — every inquiry becomes a card in the pipeline with its vehicle, source and value attached. - 02
Work it
Reply from the unified inbox, keep notes on the timeline, and let follow-up dates (or the AI win-back) make sure nothing goes quiet. - 03
Close it
One click builds the quote, the customer approves online, and the lead flips to Won with the job on your board.
Leads in flight, or the customer you already have?
These two pages describe one system and shops regularly ask which of them they need. Here is the boundary.
CRM & Leads
You are hereYou want this when you are working an inquiry that has not become a job yet — the conversations, the follow-ups, the quote you are chasing.
It does not hold the standing record of someone who has already bought from you; once they have, the durable history lives in Customer Management.
Customer Management
You want this when you want the file on a customer you already have — their garage, their job history, what they are worth to the shop.
It does not run a pipeline. It is the record of a relationship, not the deal in flight.
- Leads lost to a notes appIllustrative
- 0Every inquiry becomes a card with a follow-up dateThe outcome the pipeline is built for — not a measured average of Service VIN shops.
- Inquiry to proposal
- 1 clickCustomer record and quote link create themselves
- Website intake
- 24/7Forms feed the pipeline while the shop is closed
- Close rate on screen
- LivePipeline value and win rate, computed from your real funnel
Figures marked Illustrative show how the mechanism works. They are not measured averages of Service VIN customers, and nothing on this site claims a result for your shop.
Your results depend on your volume, offers and follow-through — Service VIN just makes sure no lead falls through the cracks.
Every lead remembers the ad that caused it.
A lead that arrives from a Google ad carries its click with it — so when that lead becomes a booked job and a paid invoice, the Campaign ROI report can grade the campaign in dollars, and Google can be told what the click was really worth.
Questions, answered.
What is an automotive CRM for wrap shops?
It's customer-relationship software designed around how wrap, PPF, tint, ceramic and detailing shops actually sell: leads arrive attached to a vehicle, quotes depend on coverage and film, and jobs span days. Service VIN's CRM tracks leads on a pipeline board, stores vehicle history down to the VIN, threads every text into one inbox, and connects directly to quoting, scheduling and invoicing — so the lead you capture is the job you invoice, on one record.
How does it improve lead management?
Three ways. Capture: website forms, texts and walk-ins all become pipeline cards automatically, with source attribution. Working: every lead carries a follow-up date — overdue ones turn red and float to the top, and the AI win-back rail can text cold leads for you. Closing: one click turns a lead into a live-margin quote the customer can approve online. The board shows pipeline value and close rate the whole time.
Can it track vehicle service history?
Yes. Customers carry vehicle profiles — year, make, model, VIN, plate — and every quote, job and invoice links back to the customer record, building lifetime value and work history over time. When a past customer texts, you see who they are, what they drive and what you've done for them before you reply.
How does it improve operations?
Because the CRM is the same system as quoting, scheduling, invoicing and inventory, data flows instead of being re-typed. A lead becomes a quote in a click; an approved quote becomes an invoice and a job automatically; the job consumes film from your tracked inventory. There's no exporting between tools and no drift between what sales promised and what the bay delivers.
Do I have to rebuild my website forms?
No — that's the point of the intake endpoint. Point any existing form (Webflow, WordPress, Squarespace, Wix, Framer, or plain HTML) at your shop's intake link, or send from Zapier/Make. Common field names are recognized automatically, submissions are spam-screened and de-duplicated, and every lead arrives tagged with the form and source it came from.
What happens when a lead texts back?
The reply threads into the unified inbox, linked to the lead. Automation on that conversation pauses so a human owns the exchange, the lead advances toward Qualified, and its follow-up resets so it surfaces immediately. The full back-and-forth stays on the lead's timeline.
What does the AI win-back actually do?
It works your cold list: leads that went quiet get a personalized text in your shop's voice, on a schedule, with quiet hours, opt-outs and reply-detection handled. The moment someone replies, automation stops and the conversation lands in your inbox marked for a human. Every send is logged on the lead so you always know what's been tried.
It doesn't work alone
Where the lead goes next
- FeatureQuotes & InvoicingLive-margin quotes the customer approves and pays online — from quote to paid without the back-and-forth.
- FeatureAutomationsPut follow-ups, reminders and review requests on autopilot — triggered by the same lead events the CRM emits.
- FeatureOnline bookingsA branded storefront that takes bookings and deposits 24/7 — every one becomes a customer and a job.
- FeatureGoogle Ads AutopilotThe click that caused the lead, graded in dollars once the job is paid.
Quote it, close it, get paid for it — in one place.
Try Service VIN free for 14 days — no card required.
Every feature unlocked for 14 days, no credit card. Import your customer list, point your website forms at the pipeline, and work this week's leads from one board.
Free for 14 days, no card. Import your price list and quote a real job today.