What is No-show?
Definition
No-show is a booked customer who doesn't arrive, leaving a bay empty for the day. Deposits and timed reminders are the standard defences — a held card and a well-timed text protect the calendar you worked to fill.
Why it matters to a shop
An empty bay cannot be resold at short notice, so every no-show is a full day's slot lost at full cost. Deposits, reminders and a confirmation the customer actually sees are the three things that move the number.
Related terms
More from shop business & metrics — The owner-side numbers that decide whether a busy shop makes money.
- COGS (cost of goods sold)The direct cost of delivering a job — for a film shop, mostly the film and consumables it actually consumed, plus install labour. True COGS is what separates a job's revenue from its profit, and it only reflects reality when film is costed from the real roll, not a list price.
- Gross marginRevenue minus COGS, shown in dollars or as a percentage of the price. It's the number that tells you whether a busy calendar is actually profitable. A wall-menu list price is a revenue number; margin is the profit number underneath it.
- Live-margin quoteA quote that shows projected profit in dollars and percent as you build it, costed from the real material on your shelf — so an underpriced package gets caught before you send it, not at month-end. Service VIN's core difference from a flat estimate.
- Film tracked to the footInventory that counts film by the linear foot remaining on each roll, at the real cost you paid, with lot numbers and reorder points — instead of treating a four-figure roll as a single line item. It's what makes true material COGS and reorder alerts possible.
- Average ticketThe average revenue per completed job. Raising it with upsells (a coating over PPF, a windshield film, a maintenance plan) is often faster than chasing more leads, because it earns more from work you already booked.
- Close rateThe share of quotes or leads that turn into booked, paid jobs. A low close rate usually points at slow follow-up or unclear pricing more than at price itself — which is why quote follow-up and speed-to-lead move it the most.
Run the shop that uses these words
Live-margin quotes costed from your real film, film tracked to the foot, and an AI team on the calls and texts. Free for 14 days, no credit card.